To win the fight against BDS, we cannot simply boycott the boycotters. It is not enough to expose the BDS campaign as an anti-semitic movement with the ultimate goal of destroying the state of Israel, although we wish it were that simple. The only way to strengthen Israel’s economy in the face of this global effort to isolate her is to mobilize networks of businesses around the world to connect with and build lasting trade relationships with Israeli businesses. So, while the rest of the world was screaming BOYCOTT!! We convened in Tel Aviv to actually GENERATE trade relationships between Israel and the international community. Our first of it’s kind business matchmaking summit was a huge success, and will become the flagship economic summit in Israel for Christian owned business networks around the world.